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In the 75 years since Smokey Bear was created, he has had a trove of memorable sayings, the most recognizable being, "Only YOU can prevent wildfires." In our revival of Smokey Bear, we've dug into the Smokey archives and found this gem: "A true friend of Smokey's leaves matches alone. He won't burn his fingers or the animal's home."
All Smokey Bear products created by The Landmark Project are licensed through the US Forest Service, and 10% of the proceeds go toward funding wildfire prevention education.
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